Paragon North — Creating a conceptual visual system.
Paragon North is a concrete and construction company based in Wauconda, Illinois - a suburb of Chicago. Their main goal has always been to provide a quality experience to their clientele. Previously operating as a mainly B2B company with no web presence, they knew that in order to reach a larger target market that they needed to adapt.
Services — Visual Design, Art Direction, Branding, Web Design
Logo & Monogram
Paragon North wanted a logo that embodied the services that they provide. For the text itself, I took a very structured approach to evoke the nature of the services the company offers. For the logomark, I chose to take a symbolic approach by using two squares, which represent sections of sidewalk that encase the company’s initials, and create a versatile monogram.
Digital & Print Collateral
Paragon North needed a new and fully realized way to connect to their current and future clientele. Taking into consideration the various age ranges and preferences of their potential business partners I opted to create both printed and digital collateral, which included business cards for in-person interactions, digital and printed letterhead for invoicing and other communications, and digital ads to reach an entirely new target market.
Website
Paragon North's desire to translate the same level of client focus to a digital space required a website with a smooth and accessible user experience that aligned with how most customers currently prefer to interact with businesses.
